• US$160

• 93 designs

• 34 designers

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Logo Design Brief

Our logo is almost 20 years old. Looking for something fresh and new. We are a professional firm offering lead generation, tele-prospecting, and high level marketing and consulting services to very high-end healthcare technology companies.... many whom are members of Fortune 500. Logo must be professional yet clean and crisp. Current logo is too "boxy" both in design and feel. Our clients work in the technology and hospital space therefore anything cutesy or whimsical is completely out. Current logo is in the green and blue area and we are open to new colors as long as they are professional and communicate a tenured company with a long standing history in healthcare and professional staff. Our company name is "NiH Research" however we are not at all affiliated with the National Institute of Health so it's important to make that distinction. Current logo can be seen at www.nihresearch.com

Our people are our best asset. After 20 years, we have client retention rate of over 90%. Clients come back year after year because they know they can access the same people and get the same reliable support they received five, ten, fifteen years ago.

We would like something that is catching yet familiar...after 20 years, we have some recognition however we can afford to branch out a good bit with something fresh and polished. Has to convey trust, knowledge and reliability.

Target Market(s)

Large Healthcare technology companies, large technology companies, products range in the $250k and up range for services and solutions. Our clients usually have more than 100 employees but our contacts are people we have known for a long time who are bringing us in.

Industry/Entity Type

It Company

Logo Text

NIH Research

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Take the logo out of the box, literally. Current logo is presented as a negative image and we want to get away from that.

Nice to have

• Prefer something with a healthcare or hospital feel/association...that is why we stayed in the blues historically. Prefer to have the lowercase "i" as it puts the emphasis on our people. Not mandatory though.
• Our tag line is "Take the Lead." Would be nice to incorporate that if possible. Not mandatory. We generate leads as a function of marketing and sales support provider so "take the lead" fits in nicely with our mission.

Should not have

• Negative image.