• US$310

• 47 designs

• 17 designers

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Packaging Design Brief

LitePasta is the new brand and innovative product (contains only 6 calories per portion).
LitePasta gives you a way of enjoying your favorite pasta recipe without the calorie. You can eat and lose weight. All natural ingredients.

4 types of LitePasta: Spaghetti, Noodles, Lasagna and Fettuccine.
Each one needs to have the pack in different color.

Our mission:
Enjoy your favorite pasta and the same time to be fit.

Task

I want to try aggressive colors like sport nutrition.

http://www.skinny-pasta.com
http://www.slimpasta.co.uk
http://www.skinnypasta-us.com

You can see attached files with our logo and drawings of the pack.
We need a "Doypack" pack for our product.
Also we need 3D pic of the pack.

Front side needs to contain text information:

BLOCK 1-1
Logo of LitePasta

BLOCK 1-2
6 calories per serving

BLOCK 1-3
SPAGHETTI
sugar free, gluten free, fat free, salt free, cholesterol free, preservatives free, contains insoluble fiber

BLOCK 1-4
Pre-cooked
Ready in 2 min

BLOCK 1-5
Net weight: 200g
Gross weight: 270g

BLOCK 1-4
It will be transparent place without color, so you can see what's inside. Maybe circle with diameter 3-3.5 cm.

Back side needs to contain text information:

BLOCK 2-1
Store in a dry place at a temperature of 5 to 20C. Do not freeze. Once opened, store in cool to 24 hours. Shelf life 12 months from date of manufacture . Manufacture date on the package.

BLOCK 2-2
Cooking instruction:
1. Drain excess water from the noodles packet
2. Rinse under fresh water
3. Cook noodles for 2-3 minutes
4. Add seasoning sachets
5. Enjoy it!

Also it need to add a pic to each point.

BLOCK 2-3
Ingredient: Konjac, water, calcium hydroxide.
BLOCK 2-4
(table)
Nutritional facts
Serving Size 100g
Energy 6 kcal
Protein <0.5g
Total Fat <0.5g
Saturated fatty acids <0.1g
Trans fatty acids <0.1g
Total Carbohydrate 3.5g
Sugar <0.5g
Dietary Fiber 3.0g
Sodium <5mg

BLOCK 2-5
The white color block for product bar code.

BLOCK 2-6
The white color block for manufacture date.

BLOCK 2-7
LitePasta - low-calorie product, and unique invention odorless and perfect consistency. For the first time in Russia healthy option and low-calorie food nutritional value of 6 kcal per serving. The perfect solution, corresponding to the highest international quality standards BRC, ISO: 22000-2005, FDA, certified Kosher and Halal.
Product contains vegetable fiber high Glucomannan cleaning, water absorbing in the digestive system (after a meal it is recommended to drink a glass of water).
LitePasta - the perfect solution for supporters of a healthy diet for everyone, who wish to lose weight, as well as for people suffering from diabetes, sensitivity gluten, high pressure.
Other products:
LitePasta – Noodles
LitePasta – Lasagna
LitePasta – Fettuccine

BLOCK 2-9
www.litepasta.ru
+7 (499) 705 1553

BLOCK 2-10
Manufacturer: Sichuan Sentaiyuan Biotechnology co., ltd 2 group, Fenghuang Village, Jianhe Country, Muchuan County, Leshan City, Sichuan Province, China.
Importer: OOO "LitePasta" 129164, Moscow, st. Malomoskovskaya, d.21, building 3

BLOCK 2-11
The pics of the certificates: FDA, BRC, IFS, Kosher, Halal, NOP, JAS, EC.

Target Market(s)

Individuals who want to lose weight , take care of themselves.

Industry/Entity Type

Product

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bright agressive colors like the packs of sport nutrition like attached samples files.
• Notification about - 6 kkal per portion.

Nice to have

• Come up with something resembling a slender body or thin waist like sample8 and samole9 files.

Should not have

• Since we are using aggressive bright colors, I think it is not necessary to insert images of the pasta dishes.

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Files

Download all files - 2.3 MB