Grit Adventure Bicycles logo and typeface

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This customer received 38 logo designs from 20 designers. They chose this logo design from him555 as the winning design.
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Logo Design Brief
I need a logo and type face for a bicycle company called Grit. THe idea of the company is very durable, longer lasting bicycles than most, and the brand name is Grit. We build bikes to get way out into the wilderness, or ride everyday over and over, and have them continue to last. This is primarily a mountain bike company, so trails, mountains, something that inspires and shows this would be excellent. I would also favor design entries that show color pallete suggestions, as I am not very color smart, so I would like a suggested pallete provided.
Target Market(s)
higher end, niche bicycle product
Industry/Entity Type
It Company
Logo Text
Grit, Grit Backcountry Cycling, Grit Wilderness Cycling, Grit Trail Bikes
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo, typeface
Should not have
- there should be no literal interpretation of bicycles or bicycle parts in the logo. Logos that have cogs, handlebars, bicycles or other similar things worked into the logo will be discarded immediately.