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Life-Coaching to enable women to have the travel adventure of their dreams

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Contest winning design
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This customer received 95 logo designs from 36 designers. They chose this logo design from inudesign as the winning design.

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  • Closed - Design Selected
  • Budget US$400
  • Number of designs 95 designs
  • Number of designers 36 designers
Logo Design Brief

I'm re-launching my life-coaching practice now that I have secured my niche as an adventure coach.

The tagline for the business is: "Transform your dream adventure into reality!" (I would love if the tagline could be part of the logo, but it isn't a firm requirement.)

Most of my clients are women aged 35 - 65 who are finally ready to tackle that bucket list and take on that big adventure. I remain open to each client's interpretation of what adventure means for them. They usually have a mix of interests, some spiritual renewal and some creative explorations, but the majority are big travel expeditions.

Many times a client will come to me because she doesn't have the confidence to travel alone or is overwhelmed by figuring out how to plan a big trip in a complicated location like India or Africa. My coaching helps her to accesses inner resources so can take on these challenges. My clients experience coaching to be life-changing; then, whatever experiences they have enrich their lives beyond their wildest dreams.

I would like my logo to convey a sense of a balance between BEING and ACTING. My coaching work centers the client so she knows how to take care of herself (in whatever way they may need).

I love Reflex Blue with a passion! Navy Blue is good also.
I'm open to having a compass in the design if it can be done cleanly and simply, but not if it is too literal or makes everything look too busy.

My original idea is that the words are touching (SoulNavigation), but I'm open to letting go of that for the sake of a good design. I realize that the name is long and that presents a design problem... I am open to the words being manipulated to make the logo more compact, as long as it isn't impossible to make out what the words are. I definitely like simple, clean lines.




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Updates

I've seen 23 designs now and I have a have a little bit more information than my original request.


First is about the color. That the design is blue and white has clearly become a MUST HAVE.  It can have a gradation of blue or varying blues.  So far I haven't liked any of the designs that have come in with additional colors, so if you are going to do that you gonna have to knock my socks off.  It is okay to incorporate black, but I definitely do not want green or orange or red.

The designs that are the most successful so far have figured out how to balance the masculine and the feminine.  This is critical. The most successful ones either have a strong and bold symbol and then more soft and feminine text or vice versa.

The design I choose definitely needs to have a sense of breaking free or transformation.  This is the point of the work I do with my clients.  So a sense of motion works well to illustrate this.  I'm open still about how this is illustrated.... a couple designers have done this with a bird taking flight.  I hadn't thought of that initially, but I confess I have responded positively to that concept.  If you decide you want to try to incorporate that symbol into your design the bird needs to be very abstract, not literal and needs to appear to be taking flight - not coming in for a landing.

I didn't say this in the original message, but I realize now that I prefer a logo whose overall shape is that of a rectangle over a square one.  The primary use for this logo will be as the banner on our website, so longer is going to work better than high.

Thank you to all of you who have taken the time to create a design for my review and I'm still curious to see what is yet to be created!




Added Thursday, May 02, 2013

No need to submit new designs for this project.  I'm deciding from designs I currently have.
Added Wednesday, May 08, 2013

Target Market(s)

Baby boomer women, seeking travel; likely to be creative and/or spiritual types.

Industry/Entity Type

Travel

Logo Text

SoulNavigation

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • The name of the company (SoulNavigation) must be in the mark.
Nice to have
  • Tagline: "Transform your dream adventure into reality!"
  • A mark that works as blue on white or white on blue would be preferable.
Should not have
  • Should not be too busy.
  • Should not be too literal.
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400
Project Deadline
10 May 2013 22:13:29 UTC
Language
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