cycling event logo for roobaix de bool - coastal mystery unguided cycling event

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This customer received 83 logo designs from 31 designers. They chose this logo design from Ana as the winning design.
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Logo Design Brief
we need a logo for a new cycling event that will be an adventure - we will provide places to see, things to do and treasures to find while cycling and having fun -
the event will have bags which riders sling over their shoulder which will have the logo on it and later on we will do cycling hats and tshirts - it should be very strong and easily read from a distance - want it to make an impression
Target Market(s)
cyclists and outdoors people, healthy and fun loving
Industry/Entity Type
Events
Logo Text
roobaix de bool
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- strong readable logo suitable to print on bags, tshirts, caps etc
- should work as colour as well as black or reversed out
Nice to have
- some playfullness of the logo - we had an idea that the oo in either rOObaix or bOOl could be played with as wheels or bike or along that line