• US$160

• 32 designs

• 8 designers

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Logo Design Brief

We are looking for a logo for our new lifestyle website about Miami, Florida.

The name of the website is 'miamicito' and the tagline for the site is 'food + culture + living'

For the logo we'd like the site name ('miamicito') on the top line, and the tagline (food + culture + living) underneath. So, like this, with the weight being on the 'miamicito':

miamicito
food + culture + living

The site is going to include restaurant/bar reviews, information about music/arts/movies, neighborhood guides, and more -- all about Miami, Florida.

In terms of look, we want the logo to feel modern, bright, and a little playful. Miami is a vibrant city of color, so we'd like something bold, but also something that does not feel cheesy. Ideally we'd like the logo to reflect some of the modern design feel of Miami architecture -- art deco, Miami Modern, etc.

We're open to both a words-only design or one that incorporates an icon/symbol. The words can be lowercase, capitalized, or some combo. If the logo does include an icon/symbol we'd again love something that alludes to the architecture rather than something literal (for example, we like Miami Modern things like kidney/amoeba shapes and asymmetrical stars, and do not want literal beach things like a palm tree or flamingo)

We've included a few images showing things that capture the feel we love of Miami -- by no means does the logo have to look like any of these, they're just there for inspiration.

Finally, we'd love it if we can find a way to translate the logo to a square avatar for social media eventually, so that's something to keep in mind.

Target Market(s)

people (both residents of Miami, Florida, and visitors) who are interested in the food, art, and culture of the city

Logo Text

miamicito food + culture + living

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a modern, clean, colorful, bright look

Should not have

• it should not look cheesy or dated

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Files

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