Consumer as media "El consumidor es el medio"
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This customer received 37 book cover designs from 7 designers. They chose this book cover design from katrina as the winning design.
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Book Cover Design Brief
I'm writing a book about word of mouth and the consumer as the media "the book is in Spanish" so you have to use "El consumidor es el medio" the subtitle is and 30 examples that proves it "Y 30 ejemplos que lo acompaƱan"
Book is about the power of consumer nowadays , the book will combine the era of social media but also the power of one to one word of mouth meaning w/o being connected to an electronic platform
Consumer is the media is a book about the power that now the consumer has in this double way interaction between the brands and the consumer, between the services and the people between the social media and the traditional media.
Consumer is on control and it is because "consumer is the media"
About book principles
I love simple books white background, simplicity around the fonts and the images (simple is better)
Target Market(s)
Marketing and digital marketing managers, social media managers, community managers, social media agencies, business people
Industry/Entity Type
Electronic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- White backgroung, black and red fonts big fonts
Nice to have
- the subtitle "Y 30 ejemplos que lo demuestran"