TCL Logo for a Woman's Clothing & Accesories Boutique

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This customer received 127 logo designs from 36 designers. They chose this logo design from Sarah Graphic as the winning design.
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Logo Design Brief
We need a logo design for a new woman's clothing and accessory boutique in a St. Louis Missouri suburb called "TCL West"
Our boutique carry's womans upscall but fresh, casual and fun (almost bohemian) trendy clothing.
Our décor and style is neutral paint colors, with reclaimed woods and black fixtures with small pops of color in coral and turquoise. Think Pottery Barn or Banana Republic. Modern and chic but laid back and casual.
I was thinking one idea may be that TCL is in block letters and West is scribbled (or in cursive) across or over the other letters. I would like the LLC part deemphasized as much as possible.
Target Market(s)
Females 16-55, casual and trendy but upscale
Industry/Entity Type
Womens Clothing
Logo Text
TCL West Boutique LLC
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No flowers, butterflies, stilettos