3 Posters for House Designer

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This customer received 30 poster designs from 13 designers. They chose this poster design from JCR as the winning design.

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Poster Design Brief

I'm installing a set of 3 posters on our office wall to describe the benefits of our house design services. These posters are A0 size and will be seen from the front windows of the office. I have already purchased the AO snap frames to hold the posters, they are silver in colour.

We, Boyd Design, design houses. We offer Architectural services but as we didn't study Architecture, we're not permitted to use the word Architect or any derivative there of. So no words allowed that say Architect, Architecture or Architectural and the like.

Each poster will highlight a benefit of engaging Boyd Design to design a house and the posters will be lined up side by side.

The first benefit is GENUINE PASSION.
I am genuinely passionate about designing homes that fit my clients like a glove in every way. I genuinely care about my clients doing the right thing by themselves and I'm not a "yes man". I challenge myself and my clients to ensure the best possible result.

The second benefit is CREATIVE THINKING.
I love a challenge. I can spend hours, even days, working on one small aspect of a house design to make it work best. I love solving design problems on difficult sites. What I pride myself on is delivering house designs which are as great to live with as they are to look at; form and function, beautiful yet practical.

The third benefit is GUARANTEED RESULTS.
My genuine passion and creative thinking result in my initial house designs being 95% right, for my clients, the first time; requiring very few changes. This is why I offer, iron clad, guarantees which form part of our design contract. These guarantees include:
1. Our clients absolutely loving our design. If they want to change something, we'll change it at no additional cost; no matter how big the changes or how many.
2. We guarantee our house designs will be within the given budget to build the house. If not, we'll amend our design at no additional cost.
3. We guarantee our house designs will meet the required minimum 6 star energy efficiency rating. If not, we'll amend the design at no additional cost.
4. We guarantee Council approval to build as designed. If not, we'll amend our design at no additional cost.

I see each benefit title being the hero on each poster (ie GENUINE PASSION). I see white type on a light blue background. I see A hero shot of stylish houses in the backgrounds but blurred. I see life in the posters in the form of colour and happy people (customers). Our customers are aged between 40 & 60.

I have a logo (uploaded) and have already purchased images of people if required. Please advise if you want these.

Check out our website at www.boyd-design.com.au/Mandurah

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Updates

Hello,


Some of you have asked for images to be uploaded and others have asked what size the posters are. 

The images I mentioned are just images of happy people and houses. I will try to upload them but I sincerely believe a truly creative and confident designer will not need these. The size of the posters is AO; read the brief. 

Let's face it, I'm a designer too. I don't design exactly what my clients ask for as they are not designers. What I do is take their brief on board and design with my heart and instinct. 

My advice to all of you is do exactly this. Don't just throw together something that responds exactly to my brief, take a risk, try something new..... BE A DESIGNER! There are two things that will never change. The colours blue, grey and white and the fact that the titles must be at the top of the posters all big and bold.

I've changed my brief a little. I said "light" blue; I don't like it. I still want blue, but not too light and wishy-washy. Can you people see the designs submitted by other designers? If so, I love what JCR has done. The titles just need to be on top of the poster.

Have a little more faith in your own ability. Reach deep down into your hearts and deliver something special; something you'd be proud of. Deliver something that makes you say "Wow, I love it!" Chances are, if you love it; others will too.

Cheers, Boyd.

Added Thursday, May 09, 2013

Hello Designers,


The images I said I have are far too small to use on the AO posters.

My apologies.

Please use any image you like as it's not the images that are important to me, its the design.

Thanks, Boyd.


Added Friday, May 10, 2013

Thank you all for your designs, much appreciated. The design has been chosen. 


Kind Regards,

Boyd.

Added Tuesday, May 21, 2013

Target Market(s)

Couples aged 40 - 60

Industry/Entity Type

House


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Stylish house images, happy people (couples & families), big, bold, hero titles at the top of each of the three posters.

Files
Download all files - 0.7 MB
JPG
Payments
1st place
A$270
Participation payments x 4
A$20
Total
A$350

Project Deadline
20 May 2013 22:21:38 UTC
Language

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