• US$160

• 37 designs

• 11 designers

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Logo Design Brief

We're building a startup backed by decades of in-the-trenches experience, a lot of reflection, and some science around the dynamic ecosystem inhabited by employers, employees, and job-seekers. Employers don't really quite understand what it's like to work for them. They think they do, but they don't. And even if they do, they don't know how to articulate it, to share it, and to be authentic about it. At the same time, job-seekers (and we're are all job-seekers) are becoming increasingly astute and discerning about where they want to hang their hat. They want more information...more meaningful information...around what it's really like to work somewhere so they can make a more informed decision around where they will fit and thrive. At the same time, employers increasingly understand the value to transparency and authenticity; they just don't quite know how to get there. We're trying to bring the two together - by creating a productive conversation, community, and partnership dedicated to truth in employer profiling. We help businesses uncover the essence of how their people experience work, build a truthful story around it, and then share that story with their workforce - current and future. And we do this while continuously engaging that workforce in telling us what they want to know...what they need to know...so we can shape what and how the employers share. We need a logo that will hold identity and build brand among a broad-based public community as well as in the hallowed private board-rooms. KEY WORDS FOR CONSIDERATION: Truth, Light, Transparency, Authenticity, Lotus (symbol for purity), Clarity, Future of Work, Profile, Community, Ecosystem, Share

Target Market(s)

Job-seekers, the workforce in general, and employers (Human Resources, Recruiting, and Marketing)

Industry/Entity Type

Building

Logo Text

TruWork

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Broad appeal and adaptability, website appeal (easy for icons, etc). something that symbolizes truth, clarity, honesty, or trust. openness, forthcoming. sincerity. knowledge. enlightenment. i like the zen symbol of enlightenment (enso, attached).

Nice to have

• see keywords and attached for consideration/creative stimulation

Should not have

• the enso cannot look too much like the old Lucent Technologies logo. it should maybe be more abstract or of your own design.

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Files

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