• US$160

• 96 designs

• 31 designers

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Logo Design Brief

COMPANY INFORMATION:
Our Institution is located in Brazil. It has been operating for more than 20 years using the same logo, which looks old and too complicated with too much information.

The company name is Instituto do Ser. It is a human gathering space that invites to carefully look and listen about us (our humanity and our divinity) and from us, our self-knowledge and self-transformation, we build more authentic relationships, and a world full of love and peace.

Also we provide many services such as Meditation, Yoga groups, Reiki, enneagram, Bach flowers Therapy, Mana, Psychotherapy, among others. We also have a spiritual retreat located close to a wonderful area isolated from the big city where we provide a 7 days package to recover energy and relax.

This is just a brief introduction of our company to give you an idea about the business.

The logo that we have been using is really old (almost 20 years) and it is very confusing because has so many elements that makes very difficult to understand it.
We are looking for something totally different that look modern and stylized.

We need a clean design that uses a very characteristic font and some symbol that captures the essence of our business as was explained before. We don´t want to use the images that are being used in the actual logo anymore (hand and a head). It has to be and image, icon or something that captures these ideas or concepts:

A SPACE FOR HUMAN TRANSFORMATION
LIGHT
ENERGY
HUMANITY

Please find attached the actual logo that is being use from our company. As you can see the logo looks really old. Also the gradient effect is not a good idea because it causes a lot of problems when we print it. We would like to use solid colors.

No need to use a slogan we are not going to use it anymore.

FONT:
Has to be a very personalized font that goes with the company concept which has been explained above.

TYPE OF LOGO:
Iconic

PREFERRED COLORS:
I am not sure maybe orange and yellow that might reflect energy, light...
but no more than three. It has to look very simple (not simplistic) and modern.

Target Market(s)

It has a wide range because we do yoga for kids but mainly are women and men 40 years old and up. High and middle class and well educated clients.

Industry/Entity Type

Medical

Logo Text

INSTITUTO DO SER

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We have change the concept. We decided that have to be something figurative.

Should not have

• Hands or a Head. Those images has been used for the last 20 years in our logo and we are tired of use them.

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