RWM Chartered accountancy - Logo design for use on business cards, and other livery
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This customer received 48 logo designs from 26 designers. They chose this logo design from Mario as the winning design.
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RWM is a chartered accountancy firm in Australia, dealing with Tax and Audit work, specialising in the not for profit, gaming and clubs industries.
We provide intutitive services staffed by professionals with a background in the industries we service.
We have existing, outdated livery,which we would like to revitalise following a move in premises. The brief is to take our existing livery and rework the look and feel with a more streamlined, clean visual, while keeping the original colour combinations. The old business card is attached to provide perspective, and the ideas of the colours etc we currently use. The outdated logo needs to be reworked (so it doesn't look like a cartoon) but still needs to retain some (limited) resemblance to the old one for continuity of image with our clients. The final rework should communicate stabilitiy, innovation and growth.
Target Market(s)
Accountancy clients
Industry/Entity Type
Financial
Logo Text
RWM Chartered Accountants
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- New clean look and feel , professional , maintain link to original colour.
- You can choose a professional clean looking font other than what is indicated below to compliment.
Nice to have
- Would be advantageous to be able to see the evolution to the new design from the old when looking at it. Continuity for our clients is very important
Should not have
- Frilly flowery twirly designs