Carpentry business needs a classy logo design

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This customer received 280 logo designs from 55 designers. They chose this logo design from mr.green% as the winning design.
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Logo Design Brief
I am a self employed carpenter. Im looking for a logo that looks classy, represents my work ethic, being reliable, professional and producing quality work. The final design needs to be different from standard stock pictures of a house outline, instantly easy to determine my name and at a glance shows Im a carpenter. The final design needs to be different from the standard templates that exist, I some how need it to convey to a client they can have confidence in me to do the best possible work.
Updates
Project Deadline Extended Reason: I have extended the deadline by 5 days. Thank you for taking part. Look forward to working with you. Added Tuesday, August 11, 2015
Target Market(s)
Home owners, wealthy professionals looking to add value to their home by completing building projects.
Industry/Entity Type
Home Improvement
Logo Text
NJ Wright Carpentry
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Instantly see Im a carpenter.
- NJ Wright Carpentry written.
- Any emblem must be carpentry or building related and not too overpowering.
- USE MY INITIALS AS THE CREATIVITY, don't rely on standard illustrating.
Nice to have
- Use CARPENTRY tools in the logo in a clever way, such as nails, hammer or plane not just a random added on picture of a hammer, needs to work with the lettering.
Should not have
- The standard outline of a house that seems to be used as a template.
- Not a fan of purple or yellow for colours. I like blue, the shirts the logo will go on are grey. The grain of wood is brown(ish) possibly incorporate.