Final design should communicate "Pride and Quality" either graphically or through the proper use of fonts, colors and shapes (and ideally the written form could be added to the logo on a website banner in some fashion so keep this in mind)

This has been my dads hallmark and motto since starting on his own and which I plan to continue into the future...

(Sorry, for some reason this didn't make it onto the brief in the "nice to have" section).

Thanks. Daniel

there is no attached a logo that you said you were attaching to show what you liked?