Cosmetic Beauty App Needs Logo Design

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This customer received 80 logo designs from 20 designers. They chose this logo design from hapy as the winning design.
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Logo Design Brief
Her Warpaint is a platform that invites women interested in beauty/cosmetics to embrace their passion and be empowered by it. Our site/app provides an innovative form of interactive communication between members and leaders of the beauty/cosmetic community. Everyone is given the opportunity to have a heard voice and a truly personal experience as a part of this society.
Requirements:
- Her Warpaint is not aggressive, it is confident
- Logo should incorporate a graphic
- Native American Paint comes to mind, tribal origins
- Communicates both power and beauty
- Incorporates femininity and strength (fierce but elegant)
- Color Scheme in mind: Gold, White, Black
I like the idea of a woman smearing paint across her under eye and cheek bone with her fingertips revealing a smudged “Her Warpaint”
Target Market(s)
16-39 year old women
Industry/Entity Type
Cosmetics
Logo Text
Her Warpaint
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text and graphic, communicate fierce yet elegant, feminine yet strong
Nice to have
- Color Scheme in mind: Gold, White, Black
Should not have
- No pink and nothing too girly or cutesy