Innovative New Corporate Philosophy Company needs a classic yet striking and memorable logo design
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This customer received 123 logo designs from 27 designers. They chose this logo design from Loknadh busam as the winning design.
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Logo Design Brief
We need a logo designed for a new company called Yellow Zero. We are the market leaders in combining Organisational Change Management, Neuroscience and Spirituality into workshops and programs designed to energise the corporate and/or government workforce. We also teach life skills, change methodologies and more, which in turn builds productivity, transforms business culture, manages change effectively. We are a company that is outsourced for our skill, experience and speciality and our mission statement/tagline is Philosophy - Passion - Performance. The significance of the word Yellow does not mean we necessarily want the colour yellow used, the meaning of yellow symbolises optimism, idealism, hope, courage and personal power. Zero deals with potential, evolution and it is the container for all things and birth place of all other values. We are open to graphic ideas, multicolours as well as simple black and/or white. We are looking for classic and timeless but definitely not boring - we really want someone to think outside the square for this. I attached some initial ideas but we DO NOT like any of these
Target Market(s)
Medium to Large Corporate Organisations, Government Organisations
Industry/Entity Type
It Company
Logo Text
Yellow Zero (tagline underneath: Philosophy - Passion - Performance)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the tagline included in the logo
- must look cohesive and integrated
- must be quirky but classic and timeless
Should not have
- We do not want anything too playful