• £120

• 32 designs

• 13 designers

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Logo Design Brief

We are a charitable organisation which is looking to update its logo. We work with government and other public service organisations here in the UK, locally and nationally, to support them on how they run their business. We have existed since 2003 and have a good reputation and recognition amongst our target markets. Our audience is mainly professionals and politicans.

We have had two logos since our launch, both very similar (current one attached).

We want to relaunch the organisation later this year, with a new offer, website, set of services and look. We want the organisation to have a modern, clean, dynamic look and signal that we have changed (although still offer great stuff).

The name wil stay the same, the ‘Centre for Public Scrutiny’ is not however the most accessible of organisation names so we want to become known as CfPS.

The logo will however need to incorporate the full name of the organisation (Centre for Public Scrutiny) and the abbreviation (CfPS).

We do not want any symbols within the design or a taglines.

We would like to consider two colour options:

- A continuation of the red (or similar)

- A new colour (s) – avoiding red, blue, yellow, green and purple

We will need versions in black and white, colour, for use in a variety of purposes: letterhead, website.

Industry/Entity Type

Government

Logo Text

CfPS Centre for Public Scrutiny

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