New Old Me, Clothing and Music production, In need of Logo design.

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This customer received 90 logo designs from 32 designers. They chose this logo design from Bittersweet as the winning design.
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Logo Design Brief
We need a logo designed for a new company. The company is called NEW OLD ME. Our aim is to bring together individuals with talents in different art forms, and help promote work from around the world.
We are currently working on producing apparel and music as the main bread and butter of what we do, and then venturing into other projects such as urban sports and videography and art canvas prints
We would like a logo that has quite a bold and stylish feel, sleek and has a high market value look, that looks good in black on white or vice versa. no additional colours needed.
We would like to see two versions of the design. One that is only font based and another that is image/emblem and font based. All text needs to be capitalised.
please see the ideas that we have attached, it would be nice to try and find a blend of the two.
hope this helps.
Target Market(s)
Upmarket Urban Street Wear
Industry/Entity Type
Clothing
Logo Text
NEW OLD ME
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- It would be ideal if the font/logo/emblem can be something that would be able to translate across multiple forms of media such as album covers, clothing labels, etc and would sit well on a webpage.
- SERIF STYLE FONTS
Should not have
- We are looking to avoid a typical street wear look such as graffiti style fonts, i.e stussy, no instruments present in logo/emblem. we would like to avoid anything that is too flamboyant.