• C$170

• 89 designs

• 30 designers

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Logo Design Brief

BARRE Kamloops aims to be the first dedicated barre studio in the Interior of British Columbia. Combining the best aspects of classical ballet barre, Pilates, strength training and yoga, barre is a fun, and more importantly, effective full-body workout.

Focusing on quality, alignment-based instruction and superior customer service, clients will be retained through the results they experience and the supportive community they become a part of.

Our ideal client is female and between the ages of 25-44. She most likely already has a fitness regime at a local gym or yoga studio, but is looking for more of a challenge. When she visits a fitness studio, she wants to be greeted by name and treated like family. The social aspect of the studio is almost of equal importance as the burn she is getting from her workout -- she wants to get the most out of the hour she is spending away from her family and career. This client probably has a wardrobe full of the latest gear from Lululemon and is a trendsetter amongst her friends.

We would like the BARRE Kamloops brand to reflect our ideal client through a modern yet unpretentious logo

Target Market(s)

Targeted to women between the ages of 18-45

Industry/Entity Type

Fitness

Logo Text

BARRE Kamloops

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Colour scheme of mint & gray (see attached for colour scheme and also check out http://www.kerribradford.com/2013/09/10/a-little-mint-inspiration/ for inspiration)
• -BARRE in all caps , Kamloops (capital K)
• - San Serif, Modern fonts preferred
• - We would like some sort of icon to incorporated into the logo that we can pull out to use separately on signage, apparel etc (See Pure Barre "P" for reference)

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Files

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