• A$620

• 580 designs

• 140 designers

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Logo Design Brief

looking for:
ABSTRACT, simple, concise, elegant.

Key colours are:

- Sand Colour (light golden - almost white)
- Blue (Either clear sky blue AND / OR turquoise ocean blue)

- incorporate one single set of footprints (one IN FRONT of the other, preferably tracking away, or perhaps horizontally or diagonally across logo)

- image preferably 'stand-alone' and without the need for a boarder.
(But would prefer curved edges if it had to have one.)

- Image to represent (minimalist / abstract) footprints along edge of water, or on a sandy island / beach in tropical ocean etc.
- you can play with possible inclusion /use of other colors, but do also include two of the three colours mentioned.

(attached images for this brief, highlight concepts we like)

Target Market(s)

Exclusive tourist market, high end

Industry/Entity Type

Tourism

Logo Text

Arnhem Unlimited (name/ text, does NOT have to be included into design) image is much more important then text.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - as simple as possible
• - single set of footprints
• IMAGE based (i.e picture based NOT word based image)
• - incorporate both light-golden, and blue, colours in an as striking abstract logo as possible

Nice to have

• - Striking / contrast between the colour of the footprints and the background (if you are incorporating a background, image doesn't have to have a background)
• - instant recognition that the image is somehow related to ocean / water and sand.
• - incorporate Australian aboriginal design aspect somehow into picture

Should not have

• - Any other objects in image. only actual object or focus point should be a single pair of footprints
• - Straight lines or corners

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Files

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