• £150

• 61 designs

• 25 designers

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Logo Design Brief

We need:
(1) logotype, including brand mark - ie equivalent of facebook's F or NIke's `Swoosh' and the PadUni strapline. Please produce three versions:
- with the strapline [''student living search'']
- without the strapline
- brand mark only

(2) brand colors

The color palette should be vibrant, we have picked http://staging.paduni.com/ for our website template and would like colors to match

(3) brand font - primary font (used in strapline) + secondary font


* About PadUni

PadUni is a student accommodation search site, initially focused on private student halls and London only (for 2013). We aim for 100% coverage of student halls accommodation options on our website.
- We will encourage hall operators to add their listings for free (with premium option later on).
- We will give students easy, friendly interface for searching, bookmarking and contacting the halls
- We will build a community of students around the website, allowing them to share and invite their friends.


* Identity and target market

We want to build nice, friendly, helpful and clear brand that will be recognisable and trustworthy for both end-users (students) as well as the hall operators (and private landlords in the future).
We are targeting 18-25 year olds attending University in the United Kingdom. In year 1 we will target London students, of whom the majority are international students. There will probably be an equal mix of males and females.


* Values / Characteristics

We need to be:

modern
young-people friendly
easy to use
reliable

Target Market(s)

Students (age 18-25) looking for accommodation in UK

Industry/Entity Type

Accommodation

Logo Text

PadUni

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We expect logo itself to be a combination of `PadUni` text and an appropriate mark related to the nature of our business.
  
  As an outcome of work, we would need vector formats and a simple logo book with colors and fonts used at minimum.