• A$160

• 263 designs

• 88 designers

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Logo Design Brief

Hartland is a Melbourne based architectural firm. We are in the process of rebranding and need a tasteful monochrome "H" logo/icon with the word hartland (not case sensitive, you make the decision) somewhere near it.

The logo will appear on every single piece of drawing we produce and on banners on construction sites. They need to be clean, memorable, and modern.

Target Market(s)

The property industry

Industry/Entity Type

Architecture

Logo Text

Abstracted letter "H" with subtext "Hartland"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A balance of lineweight and proportion

Nice to have

• appropriately distilled but high-impact

Should not have

• - a design with visual reference to a house with a pitched roof
• - a design that has symbolic "sketchy lines" suggesting drafting
• - the subtext "hartland" to be too difficult to read (needs to be legible)
• - visual clutter

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