• A$160

• 38 designs

• 23 designers

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Logo Design Brief

FinXL are looking for a new logo design to work within the existing professional services group. FinXL are professional leaders engaging with the top end of enterprise level organisations on a daily basis their teams are known as the best in the business and carry a level of confidence, trust and professionalism with them at all times.
The new brand / logo will be focused on the provisioning of Digital skills and resources to enterprise businesses and will be called "XL Digital"

Target Market(s)

The Target market for the XL Digital brand will include enterprise organizations across a wide range of sectors (Telco, Media, Government, Brands and Digitally led company’s) Senior executives in the following client areas: Program and Project Managers, CIO’s, Technical directors, heads of digital, marketing directors. Candidate polls will include all those who work in the areas of digital service delivery primarily: web development, front end solutions, user experience, technical architects, digital strategists and eventually digital media and marketing professionals

Industry/Entity Type

Professional Service

Logo Text

XL Digital

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Logo styles of interest

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Font styles to use

Other font styles liked:

• meta

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• FinXL are looking for a very simple, clean and modern logo – that will need to work well both with the existing brand presence and as a standalone logo. Additional logo’s may be created at a later stage for further market areas and for this reason some consideration to the adaptability of the logo style must be considered.
• Considerations:
• · Consider how the XL may be uniquely highlighted within the logo
• · Consider colour placement and the use of different fonts or graphics to give the XL a level of uniqueness
• · Consider the use of the logo across multiple marketing materials and coloured background

Nice to have

• The Logo should reflect the feeling of a modern and professional engagement in the digital industry, understanding that the digital sector is less “stuff” and traditional than conventional IT services or financial sector businesses.
• The current colours include blue, green and grey as can be found on the website www.finxl.com.au You can work outside of this colour range when looking to add accents or a level of uniqueness to the logo itself.
• All concepts should include at some level and element of FinXL blue to act as tie in the existing branding both on marketing material and online.

Should not have

• Please do not copy or use any of the following logos as a template for the further creation of the XL Digital logo as we are not looking to mimic or copy another brand’s established logo.

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Files

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