Professional geological consulting business working the in the mineral exploration industry need a l

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Logo Design Brief

We need new logo for an established company, to kick-start our re-branding. The new company name is Youngson Geoscience Consultants. We are a geological consulting company, working in the mineral exploration industry. We are based in New Zealand but have global experience and world-wide customer base. We are a small company, but provide very specialized cutting-edge geological and exploration services, and pride ourselves on the high calibre of our staff, who are highly qualified scientists, and resource industry experts. We would like a clean, simple, design. The colour scheme should also be eye-catching and simple - i.e. we would specifically like to see designs that use any of the following colours: blue, silver or grey, or black if used minimally or as a contrast.
The logo should communicate, experience, competence, credibility, professionalism, leading-edge

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Updates

Project Deadline Extended Reason: Our company would like to give designers more time to submit both new designs and revisions. Added Friday, August 28, 2015

Thank you to all designers, we are getting some very good submissions for our logo project. I will respond to every designer with feedback soon. There are 6 days left in our project, and we would very much like to see more designs, so we thought we should update our brief to better help designers with inspiration. I have just uploaded some geological and exploration related images. Please note:my new comment in our brief, that explains that we would prefer that designers don't use stylized images of geological hammers, drills, or mining machinery. I have also removed the color black from our color palette - although this isn't so important, because if it's a great design, then the colors can easily be changed. For the use of the color blue - we like the vibrant mid-blues and turquoise - example: the color of "Twitter" logo, the "DesignCrowd" logo, "American Express" they contrast nicely with darker blues. We would prefer the color palette to be kept to eye-catching combination of any of these colors: blues, greys, silver, white. Many thanks for helping us with our branding!
Added Saturday, August 29, 2015

Target Market(s)

Mining and Exploration companies. Our typical client is a mining industry executive, with high level of education - often in both geology and business. They are usually male and in the 40 -65 year age group.

Industry/Entity Type

Business

Logo Text

Youngson Geoscience Consultants


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0392cd
85cae6
85abd2
cfcfcf
d3d3d3
3276b5
5c5c5c
757575
33a6d7

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We would like to see the words "Younsgson" and "Geoscience" emphasized - preferably on the same line. The design should be simple and 'clean' . A maximum of 2 of 3 colours from our chosen palette below. We would even consider a single colour for an exceptionally good design.
Nice to have
  • We would like designs that will look great on both light and dark backgrounds, so will look equally effective in web, print, and other promotional material.
  • Once we have chosen our logo, we will be initiating our website design project, so would like designers to keep in mind how the logo will look on a website.
Should not have
  • Must not be too complex. There should definitely be NO brown, yellow, orange or red used.
  • No stylized images geological hammers or of drilling or mining equipment

Files
Download all files - 8.5 MB
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Payments
1st place
NZ$270
Participation payments x 1
NZ$80
Total
NZ$350

Project Deadline
04 Sep 2015 04:50:29 UTC
Language

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