PRIVATE STOCK is a new label for a branch of our company. Help us develop it.

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This customer received 44 logo designs from 12 designers. They chose this logo design from SAA Pro as the winning design.
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Logo Design Brief
Alloy Wheel Repair Specialists (AWRS) is an international franchise that repairs, remanufactures and customises vehicle wheels. I would like to create a new logo for our customisation portion of our company. More specifically I would like a new logo that incorporates our original acronym (AWRS) and the new label (PRIVATE STOCK) with a classy yet cool logo. Im a firm believer in "Less is More", so when it comes to marketing, an understated sleek logo with text; is what I need. Something that can go on anything from a Ferrari to a 6 second Mustang drag car. If you can imagine a wheel rim for a car, a nice car thats been tastefully modified, we would take it to the next level by airbrushing some details into the wheels. Maybe adding a diamond cut finish on the lip. Well...we'd also like to be recognised when people see the wheel with a small logo that can be put somewhere on the face of that wheel. It should just be a detail that when people see it they say, "Ahaaa...thats Private Stock" Understated is key on this one guys and gals! If you have any questions to help you on this, just ask and Ill respond asap.Thank you for your efforts in advance
Updates
Project Deadline Extended Reason: Dear designers,As I am new to this, I'm still learning the rules and parameters of this sites design. I wanted to commit the payment to my valued designers and also extend the expiration of this project. Somehow during the changes I didn't opt for the time extension. Hopefully this extension gives you ample time.Thank you for your efforts in advance. Added Thursday, August 27, 2015
Target Market(s)
After market wheels and people interested in customisation. Basically anyone who wants to be seen as unique.
Industry/Entity Type
Automotive
Logo Text
AWRS PRIVATE STOCK
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- AWRS and PRIVATE STOCK must be included in the design of the logo.
Nice to have
- 1. I like to see the designs on black backgrounds as most of our custom wheels are black.
- 2. If you could incorporate a lens flare to this design, I think it would look awesome!! Examples have been uploaded.
Should not have
- AWRS and PRIVATE STOCK should not be on the same line as one another. Our company logo for Alloy Wheel Repair Specialists already incorporates a wheel in its design. To add a wheel to this label "Private Stock" will be redundant and will not be considered if used.