Outdoor Recreation Company Needs a Wild Logo!

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This customer received 225 logo designs from 60 designers. They chose this logo design from km as the winning design.

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Logo Design Brief

We need a logo for our new company based on Vancouver Island Canada called '43K Wilderness Solutions'. Our job is to connect people to nature and this is how we do it:
- design and build outdoor recreation facilities (trails, cable cars, cabins, bridges, etc)
- operate and maintain parks and trails
- manage wilderness development projects.

We work on the Pacific Coast (beaches), in the rainforest (big trees), on mountains (snow), and on islands (remote).

We are called 43K because the 2 founders of the company met while working to design and build a 43 km long trail in a remote wilderness area.

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Updates


Added Saturday, September 5, 2015

Target Market(s)

Our clients include all levels of government, ecotourism companies, resorts, and private property developers. We also work with the public. Mostly people interested in hiking, biking and exploring the outdoors.

Industry/Entity Type

Recreation

Logo Text

43K Wilderness Solutions


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Serif
Sans Serif
Decorative

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A professional logo that makes these statements:
  • 1. Connecting people (city/urban) to the outdoors (wilderness/trails/nature).
  • 2. We provide refined solutions to wild and complex challenges.
Nice to have
  • Really want to see the design focus on '43K'.
  • Looking for a really exceptional font/typeface that combines wilderness and strength with a refined professional feel.
  • Prefer semi abstract or abstract imagery.
  • One of the layouts we like is having the '43K' on the left with 'wilderness solutions' stacked on top of each other on the right. This would make the letters in 43k twice as tall/large as the letters in wilderness solutions.
  • A list of fonts that I like:
  • Anton
  • Molot
  • Forque
  • Soolidium
  • Franchise
  • League Gothic
  • Swiss 721 Black Condensed
  • Gabo Elegant
  • Try using a triangle or triangles in the design. Triangles could represent trees, mountains or tents.
  • OR
  • Try using a spiral in the designs. Spiral could represent a natural pattern, the sun, natural cycles.
Should not have
  • Do not just design an image of a mountain with our company's name under it.

Files
Download all files - 50.9 MB
PDF
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Della Falls Friday, 28 August 2015 23:36:42
Tuesday, September 1, 2015
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Sutil Friday, 28 August 2015 23:36:52
Tuesday, September 1, 2015
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Della Heli Friday, 28 August 2015 23:36:53
Tuesday, September 1, 2015
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Tent Friday, 28 August 2015 23:37:04
Tuesday, September 1, 2015
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HikersBeach Friday, 28 August 2015 23:37:06
Tuesday, September 1, 2015
PDF
Payments
1st place
C$280
Participation payments x 4
C$10
Total
C$320

Project Deadline
07 Sep 2015 23:53:27 UTC
Language

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