• £120

• 90 designs

• 23 designers

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Logo Design Brief

Our firm is a UK-based asset manager, so any design needs to be understated, and corporate in nature.

The logo is for our flagship model portfolio service called 'Alpha: r2' or rather 'Alpha: rSquared'- this text box wont allow the 2 to be superscript! Essentially the title means outperformance (alpha) correlated to a benchmark (rSquared)

The logo colours should be limited to any combination of black, white, grey, blue.

The greek symbol for alpha, 'α' needs to be part of the design and should to link with 'r2'


I've attached a file with an outline idea where the alpha symbol links into 'r2' and looks like the greek symbol for omega 'Ω' - the key will be for the public to see 'αr2' first - i.e. it must be obvious that it's α and then r2 before people realise the r2 looks like the omega symbol 'Ω'.

The 'αΩ' idea is appealing as 'α' means first and 'Ω' is last in the greek alphabet so lends itself to further marketing, but I'm open to any ideas that link α and r2 together in any form, remembering that its target audience is financial institutions such as banks, financial advisers and wealth managers.

Target Market(s)

Financial intermediaries/banks/asset managers

Industry/Entity Type

Financial Service

Logo Text

αr2 or Alpha: r2 or Alpha: rSquared

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The symbol α with r^2 somehow linked (see pictures)

Nice to have

• αr2 linked so at first glance it looks like αr2, but αΩ is obvious after looking at the logo in depth

Should not have

• No cartoons, nothing wacky, no colours outside of black, white, grey, blue (any combination is fine - not all colours need to be used)
• I'm looking for a bold, modern design - nothing too intricate. This logo needs to be clean so it's easy (looks good) to print on factsheets, brochures etc

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Files

Download all files - 1.8 MB