High End Personal Training Service

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This customer received 82 logo designs from 48 designers. They chose this logo design from Ana White as the winning design.
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Logo Design Brief
Need to create a logo for a John McCarron Personal Training Service, a high end personal trainer/ coach service specializing in helping people transition and change their lives for the betterment of their health and state of mind.
The tag line is Inspiring Change. I recently lost 115 lbs and climbed Kilimanjaro in 14 months. I was not able to get out of bed to climbing one of the tallest mountains in the world. I experienced failure after failure until I came up with formula to succeed to live life to the fullest again. I need the image/brand/logo to inspire people, to think if I can do it they can do it too.
If you can incorporate my before and after pics in the logo that would be awesome.
Target Market(s)
Overweight or obese people that want to get healthy , business executives with a high level of desposible income that want to get in shape.
Industry/Entity Type
Personal Trainer
Logo Text
John McCarron Personal Training
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An professional image and look. Something inspirational.
Nice to have
- Before and after pics incorporated into the logo
Should not have
- Not like herbal magic, orange theory, Dr Berstein image those companies are not a true representation of health or practical in what they claim is true.