PhotonTransfer new Landing Page
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This customer received 41 landing page designs from 6 designers. They chose this landing page design from Sbss as the winning design.
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Landing Page Design Brief
We need a web design for an Open Innovation startup called PhotonTransfer.com, and code CSS or HTML for Bootstrap 3.
Photon marketplace bring together technology and patents owners (mainly scientists and Technology Transfer Officers from universities) with companies willing to acquire or license the patent or technology. Patent or technology owner can list their technology via a “Tech for Transfer”.
It offers also for companies to post an XPhoton Open Innovation Challenge which is a way to address their technical need by proposing an award to the best solution given by the Solvers of the platform. This is equivalent to an RFP (request for proposal) that a company my use to acquire products or R&D (research and development) services.
The marketpace is focused on light-based technologies (photonics, ej laser, illumination, optics etc).
The business model is:
• patent owners pay a low cost fee to list a “Tech For transfer”
• Companies pay success fee commission on the award of the XPhoton Challenge.
The page provides also a news aggregation on some photonics technologies.
Registration is Free.
Objective of the new design: We have a very low registration rate and want to increase the registration rate by getting a better Opt-in landing page.
Updates
The main page needs to focus on the players in the market pace: Side Sellers of technology: Research & Development Centers Side Buyers of Technology or Solutions: CompaniesSee the following picture as an example of a scheme of what should focused the landing pagehttp://screencast.com/t/fN3daffa Added Saturday, September 5, 2015
Target Market(s)
High technological companies. Companies needing to expand their R&D but lack of ressources (buget, knowledge, capacities)
Universities and Technology Transfer Offices from Universities and Resarch and Development Centers.
Industry/Entity Type
Marketplace
Coding
Coded - Design and coding required
Number of Pages Required
2 page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are thinking in a very simple page to increase registration: See the following example:
- http://screencast.com/t/r8xuuk49qc
- Must Have:
- Keep blue, keep logos, both PhotonTranfser and XPhoton which are registered.
- Must compel scientists willing to take their technology or patent to market