Graphic Design Project for TTA Competition - Facebook cover photo, banner ad for web page and HTML

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This customer received 14 graphic designs from 6 designers. They chose this graphic design from JCR as the winning design.
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Graphic Design Brief
We need a graphic designer to create -
1. Facebook cover photo
2. Banner ad
3. HTML email
To promote a competition we are running.
We are an Australian based company that provides professional development for Australian Primary and Secondary Teachers.
This competition is for all teachers (who are a bit more playful and less serious than tertiery teachers), so we are happy to have this creation a bit more playful and fun.. It is a competition after all and they can win great prizes. Not too playful though.
We have an Australian Olympic Gold medal swimmer judging the competition and need this to be highlighted. We have a head shot and his company logo to also be put in the design.
The competition is very simple - schools across australia have to come up with a message on their school notice board and post a photo of it via a web form and we will publish these on our facebook page and there will be 3 winners announced who will win $1000 worth of professional development each.
Attached are some details for each component.
Updates
Banner size is 566px with no height restrictions. This will be placed on our website - www.tta.edu.au. It will replace the Online Together @ School banner which is toward the bottom. The video will be deleted also from the website.
Added Tuesday, May 21, 2013
I have uploaded an example of a submission photo. Can you please either put a link 'Click here for an example' or you can include the photo in the html if you wish. Either is fine by us.
Added Tuesday, May 21, 2013
The TTA logo should be the prominent logo with the milk logo less prominent within the design.
We are open to a variety of colours and encourage creativity.
Thanks everyone and look forward to receiving your designs :)
Added Wednesday, May 22, 2013
Target Market(s)
Teachers in Australia
Industry/Entity Type
Graphic Designer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have TTA logo, Milk logo and Michael Klim headshot in all designs.