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ISS-Above retail package (electronic device packaging)
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This customer received 12 packaging designs from 6 designers. They chose this packaging design from ProGravix as the winning design.
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US$160
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12 designs
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6 designers
Packaging Design Brief
I need inserts for a clam shell for a product called the ISS-Above (issabove.com). The device is based on a Raspberry Pi (a tiny Linux computer) and programmed to calculate when the Space Station is overhead, flash some LED lights, display informational screens and stream live video views of Earth from the Space Station. The product contains the ISS-Above, a power supply and a simple instruction sheet.
The device is used by private individuals, schools and corporations to increase awareness of the International Space Station and the amazing human achievement that it is.
The packaging needs to convey wonder and awe on the front, information on the back about the device and what it does. Right now, the mock up is dull and not eye-catching.
Attached will be all the assets we have right now and the specific sizes of the two card pieces that will be inserted in the clam shell.
- SIZE SPECIFICATIONS:
File 2: insert specifications tuesday, 15 september 2015 00:14:4211
- TEXT NEEDED ON THE PACKAGING:
File 4: retail packaging copy friday, 11 september 2015 12:52:1710
Updates
Hello designersI just want you to know that this packaging project is for the purpose of presenting to investors. It's doesn't have to be "perfect" or "final". You'll also get the chance to work on the final designs for retail.ALERT: The copy for the 3 pieces will be available later today, September 10th.Let your imaginations soar!!Anna Added Thursday, September 10, 2015
Below is the text for the parts of the project. Post a message if your have anu questions at all.(front matter)1. (insert behind product)(logo) plus image2. (insert in front of power supply)(logo) Brings the Space Station to your TV screenWant to feel like an astronaut on a space walk? Know where the Space Station is, when you can see it, how fast it’s moving and see Earth from ‘up there’ in space.“People have sat silent on my sofa with their hands over their mouths – staring at this unprecedented achievement of mankind.” (Whitefish, MT)Buy three! Enjoy one at home, install one at work, donate one to your local school(back matter)ISS-AboveFeaturing live HD video of the Earth from the International Space StationAmaze family and friends and inspire your children with stunning views from space and educational information about the Space Station, just plug the ISS Above into your TV. Connect the ISS Above to your router and an HDMI TV – simple as thatYou’ll be surprised how often the Space Station is nearby – run outside and see it pass overheadAutomatically Tweet a message to NASA with each close pass.Get to know which astronauts are up thereFind out fascinating detail about the Space Station’s orbit, speed and position in the skyWall Street Journal, Nov 2014“My most recent obsession is this gizmo called ISSAbove…I watch it all day. I leave it on more than is reasonable. It’s just a beautiful thing.” Bill Nye, The Science Guy(images)More at ISSAbove.com Added Friday, September 11, 2015
Target Market(s)
Adults buying in retail for themselves or for children or for a school donation
Industry/Entity Type
Computer
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 2 pieces:
- 1. Wrap-around with a front 3 5/8" wide x 2 1/2" high, sides of 1 1/4" wide x 2 1/2 " high
- 2. Back insert - 2-sided. 4 3/8" wide x 7" high
- Please refer to this file for specifications:
- File 2: insert specifications tuesday, 15 september 2015 00:14:4211
Nice to have
- Eye catching color and imagery with simple messaging. Attached are photos of the clam shell with the current mock=ups (sorry - we know they're nasty).
Should not have
- Should not be dark and gloomy (even though the context is space). Need to stand out on the shelf or end-cap at Fry's or Costco.
- JUST ADDED!! UPC code (File 12) can be added to back at the bottom, either right or left.
