• US$320

• 143 designs

• 44 designers

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Logo Design Brief

The Illinois Technology Association is undergoing a brand transformation. We are exploring a rename and would like to explore a visual identity for the name “Scale”. We aren’t sure yet if we will utilize just “Scale” or if we’d like it to be “Scale Chicago” or “Scale Illinois” so we’d like to see a treatment that would allow us to add on a geographic designation if desired as we scale (pun intended) - Chicago, Illinois, Detroit, St. Louis, etc.

The Illinois Technology Association (ITA) is a business services organization dedicated to growing technology companies. We provide insights, inspiration and connections that empower our members to maximize their success. Whether you are looking to build your team through our talent resources, leverage our platforms to amplify your message or engage with your peers on topics critical to your success, we have the resources and programs you need. With nearly 500 member companies, we are your connection to the local tech community, a navigator for the innovation ecosystem, and an advocate for your success.

Our members include leading growth-stage companies such as ContextMedia, Fieldglass, kCura, SAVO and large companies such as Google, Microsoft and Motorola Mobility and investors such as the Pritzker Group, Hyde Park Venture Partners and Vista Equity Partners. For more information, visit www.illinoistech.org.

Target Market(s)

Growth-stage technology companies (typically 25+ employees; $5 million or more in revenue)

Industry/Entity Type

Information Technology

Logo Text

Scale (see description for alternatives)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Top Three Things to Communicate:
• 1) Connection / Community – we bring the tech community together to build and create connections
• 2) Resource for tech companies – we have the resources tech companies need to scale their business
• 3) Technology – we are focused on technology companies

Nice to have

• Although we are open to exploration, we tend to gravitate toward concepts that are more typographical in nature. Ideal situation utilizes typography as the main component but incorporates an additional element to help distinguish the logo and reinforce the key message of the brand.
• Color Preferences: We are open but tend to prefer the following:
• 1) Blue, grey/silver – sleek, sophisticated, clean
• 2) Orange, grey - lively, fresh, modern
• 3) Grey, black – sleek, simple, edgy
• We would like to move away from our current “mardi gras” colors.

Should not have

• Need to move away from the current colors and "childish" feel of our current logo

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