California Soup Company

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This customer received 89 logo designs from 40 designers. They chose this logo design from MemoCo as the winning design.
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Logo Design Brief
A new soup and sandwich company that is due to open in Toronto Canada. It has a variety of soups, rotating up to 12 soups daily served with a sandwich or wrap of choice. It targets a fast service (lunch crowd), maintaining a healthy option for all customers.
Updates
Project Deadline Extended
Added Monday, August 08, 2011
Project Deadline Extended
Added Tuesday, August 09, 2011
Project Deadline Extended
Reason: Changing to a garauntee now
Added Friday, August 19, 2011
I have garaunteed this design for California Soup Company. Please take a look and try out a design. Theres only 7 days left.
Added Friday, August 19, 2011
Project Deadline Extended
Added Saturday, August 27, 2011
Target Market(s)
A young business worker requiring a healthy tasty lunch in a quick manner.
Industry/Entity Type
It Company
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please add 2 of the either colours red, yellow, and green to the logo. It should be bright and bold.
Nice to have
- Nice to have a soup bowl with a possible spoon in the logo. It would be nice to have something that is represents California(sun, palm trees, sun, golden gate bridge etc)
Should not have
- Too much writing or not be colourful.