Professional & Sophisticated Logo Design Needed

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This customer received 155 logo designs from 50 designers. They chose this logo design from Ana White as the winning design.
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Logo Design Brief
I need a logo designed for a new online virtual assistant business called "The Back Office Agency" where companies can outsource all administration, marketing, social media jobs and projects to save on overheads of hiring part time or full time staff. I would like to see designs that are modern, fresh and clean and projects an image of professionalism. I want other businesses to see this logo and feel that it looks like a brand they can trust. I don't like anything that is cartoon like. I like the colours black, grey, white and then a colour that will pop e.g.. aqua, yellow, mint
I am very open to designs and concepts but will ultimately be seeking something that is sophisticated, modern and eye-catching.
Examples of logos and styles that I like are:
http://www.andreafinch.com.au
http://www.thepressgarage.com.au
http://www.sweatybettypr.com
Target Market(s)
Any small to medium business looking to outsource work to save on overheads. Specifically targeting financial planners, lawyers, accountants, real estate agents.
Industry/Entity Type
Business Consultant
Logo Text
The Back Office Agency
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sophisticated and professional font
Should not have
- Anything cartoon like.