• US$200

• 100 designs

• 38 designers

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Logo Design Brief

HeirloomUp is a furniture reupholstery company based in Concord, Massachusetts that specializes in custom reupholstery of heirloom furniture. We bring new life to worn out, torn and tired classic upholstered furniture. We want to convey that HeirloomUp is an organization that does premium quality work using earth friendly natural products to bring furniture back to life and sometimes to even give it a new purpose. HeirloomUp is a woman-owned business so we also want to show that we are hip to current design trends and understand that a piece of upholstered furniture, either inherited or purchased, can bring beauty to your current space, while it lives and breathes and tells us its own story based in heritage and history. Adjectives that come to mind that we want to convey: Classic, Heirloom, Chairs, Beauty, Comfort, Style, Current Fabrics, Eclectic, Inherited, Preservation, Enhancement, Hip, Smart, Sharp.

Target Market(s)

Interior Designers, upscale homeowners, Architects, Demographic should be wide: 35 - 65 age range

Industry/Entity Type

Business

Logo Text

HeirloomUp

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• some sort of furniture graphic (I think) - maybe a classy looking chair? It should be accessible. Something that says "Classic" but also "hip"

Nice to have

• I'm really open

Should not have

• Anything tacky in it.

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