Biotech incubator - no longer a startup - need to get a more professional brand!
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This customer received 146 logo designs from 40 designers. They chose this logo design from Tishert as the winning design.
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Logo Design Brief
We need to update our logo. We find important discoveries and inventions in medical schools around the country (and some internationally), then build them into therapies that can help patients. Once they're in the clinic, we pass them on to larger companies and bring the next one forward. Our current logo is 5 "guitar picks", and that shape would be great to keep... but even that's not required. Current logo is uploaded - please pay no attention to the font (or rather, pick something better!)
Target Market(s)
University professors/inventors as well as pharma and larger biotech companies.
Industry/Entity Type
Biotechnology
Logo Text
Celdara Medical
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A professional look and feel, not too busy. When the look and feel slider asks "elegant or bold", I want to answer, "yes".
Nice to have
- Use of negative space, some reference to our guitar pick shape from the current logo. Images/colors referencing medicine, invention, health, creativity, growth. Links/network/collaboration concepts are also highly relevant. You know what I've never seen done well? A modern/abstract rod of Asclepius. That might be cool...
Should not have
- Too much going on, or anything irrelevant.