Postcard Mailer for Hospital Audience

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This customer received 32 card designs from 5 designers. They chose this card design from rkailas as the winning design.
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Card Design Brief
We need a postcard mailer designed that will be sent to the financial/business office of a hospital. The postcard will be mailed to hospitals to encourage them to visit our booth at a upcoming trade show.
My company provides solutions that eliminate paper and manual processes for hospital billing offices through the secure electronic exchange of medical documentation.
We would like to see designs that use blues and greens. The final design should communicate financial savings for hospitals by eliminating paper and manual processes through the secure exchange of medical documentation.
Updates
Thank you for the designs and considerations for designs. The postcard does not have to have an image of a hospital or hospital worker, but it must be appealing to a hospital looking to save money. It will be mailed and must stand-out to make the audience want to look at it and learn more. Eye-catching and a strong impact, is what I am looking for.
Added Monday, May 27, 2013
Target Market(s)
Hospital Chief Financial Officers, Revenue Cycle Managers, Billing Office Managers, Medical Records Director, HIM Director, Compliance Officer
Industry/Entity Type
Electronic
Look and feel
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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Two sided postcard 9"x6" design that includes an area for postage and mailing address.
Text can read: The average hospital can save over ____ per year with MEA Solutions. Visit us at HFMA ANI Booth #2117 to learn more.
Bring this card for a special gift.
Nice to have
- visit www.mea-fast.com to see our corporate colors
Image that illustrates hospitals and/or financial savings.