Logo Design Project

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This customer received 41 logo designs from 24 designers. They chose this logo design from The Logo Studio. as the winning design.
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Logo Design Brief
I am a plasterer, currently doing residential and commercial projects. I am looking for a clean and proffesional design for my growing business. I have no real ideas so I am open to all designs.
Updates
Hi all designers, I have seen a quite a few nice designs, At this stage can people have a second attempt at something different to their original, gives me some options.
so if you created a wordmark style, try a badge style also and try a little different. and if you created a badge, try a different style. anyway happy designing
Added Sunday, May 26, 2013
Just looked at the designs and noticed I have only had 10 designers attempt this logo design.
Hoping to see heaps more before we make a decision, thank you to everyone who has attempted this logo design so far.
Added Sunday, May 26, 2013
Target Market(s)
Adults in Australia
residential clientele, builders, insurance companies
Industry/Entity Type
Residential
Logo Text
Swift Coat Plaster
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Unique, Stylish,
Nice to have
- My thoughts on any new designs if you use the following logo styles
Wordmark - Be creative, be original, not just use a font from your fontbook
Lettermark - unique letter styling if you are completing a lettermark portion, ie, don't just use a font, be creative but still be able to read what it say's
Pictoral / Combination - Do what you think as a designer, you know better than me.