Mortgage Company - Financière Victoria

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This customer received 113 logo designs from 24 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
Company name; Financière Victoria (French) / Victoria Financial (English)
We need a logo for new mortgage company that we are launching. The company is a private alternative mortgage lender specializing in mortgage loans that either do not satisfy the strict lending parameters and conditions imposed by conventional lenders or where funds are required in days, not weeks.
The company will be offering service in the province of Québec, country of Canada.
As our customers are more likely to be in a distressed financial situation, we would like to be sure that our logo reflect honesty and trust.
Others ideas;
-You do a design with the V or Victoria.
-1 French and 1 English logo. Also, it would be possible to have a bilingual logo.
(e.g.
VICTORIA
Financière | Financial)
-Québec flag; http://www.flagoutlet.ca/product_images/n/238/qu__23446_zoom.jpg
-Canada Flag; http://www.enchantedlearning.com/school/Canada/flagbig.GIF
-The city of Montréal also have a brigde name Victoria Brigde with is an important bridge of the city. Our company do "bridge" loan. Picture of the brige; http://csce.ca/custom-content/uploads/2012/05/Victoria-bridge3.jpg
Please note that we do not necessarily look for flag or bridge items in our logo.
The logo will be the first stage followed closely by other designs such a letterhead, email and webpage.
Updates
Project Deadline Extended
Reason: Include week-end
Added Friday, May 24, 2013
Dear designers,
Added Thursday, May 30, 2013
Target Market(s)
As our customers are more likely to be in a distressed financial situation
Industry/Entity Type
Financial
Logo Text
Financière Victoria / Victoria Financial
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Generic items easily found on the web. We are offering an interesting amount for the projet, pleas be creative.