New Logo for accommodation business, suitable for side of building

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This customer received 135 logo designs from 53 designers. They chose this logo design from Esolbiz as the winning design.
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Logo Design Brief
I need a logo design for a long stay accommodation business. We are rebranding to "reside". Our business provides studio rooms for long term rent in safe, secure, modern buildings in fabulous locations. All our buildings feature full ensuites, swipe card security, modern, clean etc. We are an alternative to flatting (House-sharing), are cheaper than apartments, but cater for working people. We are NOT a half way house. Current website is www.scottys.co.nz. We will be looking to put signage on our buildings as part of this... so some consideration of how this would look on a sign would be good. The main name is reside. I'd like to have the tag line "a smart place to live" as part of the logo, but drop it off for big signs
Industry/Entity Type
Business
Logo Text
reside. A smart place to live
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clear logo
- Modern colour palette
Nice to have
- We are liking the lower case lettering for the word "reside"
- We like the colours indicated - but feel free to use other colours.
Should not have
- Try to avoid using a house symbol or image.