• A$200

• 26 designs

• 8 designers

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Packaging Design Brief

PREFERENCE WILL BE GIVEN TO DESIGNERS WHO CAN SUBMIT THEIR INITIAL IDEAS PRIOR TO 9.00AM FRIDAY 12TH AUGUST 2010 MELBOURNE AUSTRALIA TIME!



additonal packaging information

target market:

mothers who make their childrens lunch, people looking for a healthy alternative and a change to normal bread,



pack size

34cm length X 28.5cm width
crystal-clear, see through plastic re-sealable zip lock pack.

brand name: holy wrap
product explanation: mediterranean flat bread
product features: see below
raw product size: 22cm X 22cm SQUARE
most US products of this style are round or oval! ours will be new to the US market.
colour: pale pita bread colour
markings on bread: pale fried hotplate markings
number of pieces per pack: 8
gross weight of product 250 grams
product manufactured in melbourne australia
accreditations: kosher and halal

front of pack: good design and accreditations (KOSHER AND HALAL)

back of pack: barcode, how to wrap instructions,
US nutritional panel, ingredient list (flour, water, salt and vitamins. gluten allegen warning. oxygen absorbing sachet warning (do not eat)
company address and contact details,

3 flavours: Rye, White, wholmeal and Corn.





marketing
new product designed specificaly for the US market,
distribution: supermarkets, health food stores
retail price: USD $2.99







# New Middle Eastern style Healthy Mountain Bread Wraps. (Tortillas)
# Square flat bread sheets
# For distribution across USA
# Targetting
* Health food enthusiats
* New Age consumers
* Mothers looking for lunchbox options
* Those seeking a substitute for the traditional lunch sandwich
* These square flat bread sheets replace the traditional bread made sandwich


These products are:
# Shelf stable (minimum 6 months) without refrigeration
# Completely free of:
- preservatives
- colours
- yeast
- cholesterol
- trans fats
- hydrogenated oils
# soft and pliable, and extremely thin
# made from wheat/rye/corn flour, water and salt AND NOTHING ELSE
# organic and other options available
# manufactured in Melbourne Australia
# Kosher and Halal certified

Our proposed brand name is HOLY WRAP
# we prefer to dwell on the humourous perspectives of the name
# our product will look something like these - http://www.mountainbread.com.au/cgi-bin/index.pl?menu_id=3
and these http://www.middleeastbakeries.com.au/sorj.html

# This range is unique
in that it is without additives preservatives etc
is NOT round but square in shape
^ we wouold like to emphasise this
^ packaged in transparent zip-lock bags

Target Market(s)

our competitors in australia. see there packs in the links below

http://www.mountainbread.com.au
http://www.menora.com.au/wv_softwraps.aspx
http://www.mebfoods.com.au/vitastic2/index.php?option=com_zoo&view=item&Itemid=204

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 
  
  i FORGOT, THE PRODUCT IS DISPLAYED IN 2 WAYS
  
  1. ABOVE THE ZIP LOCK CLOSE TO THE TOP 2 CORNERS ARE HANGING HOLES. THE PRODUCT SWINGS FROM 2 HOOKS IN A SUPER MARKET
  
  2. THE PRODUCT IS STACKED. ONE ON TOP OF THE OTHER.
  
  IN A SHELF

Nice to have

• HEALTHY, GREEN COLOURS, BROWNS, CREAMS, SOFT FONTS, LOGO OR SYMBOL? i DO NOT REALLY KNOW!

Should not have

• BRIGHT COLOURS! SCREAMING HEADLINES!
  
  KEEP IN MIND THE SQUARE SHAPE PRODUCT AND THE PRODUCT COLOUR WILL BE SEEN THROUGH THE CLEAR PACK