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Logo Design - Frontier Design Group
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This customer received 100 logo designs from 18 designers. They chose this logo design from D'Gia as the winning design.
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US$160
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100 designs
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18 designers
Logo Design Brief
I just launched a new consulting business called "Frontier Design Group" and I'd like a logo. I am a woman owned small business with big aspirations to help clients think differently about wicked problems using the tools of design thinking. Our services will include strategy and design thinking facilitation, organizational assessments, field research, and evaluation services. Frontier is significant as it is meant to communicate our ability to push the edge on new ways of thinking as well as represent the work we plan to do in physical frontiers like new geographies in the developing world. I have a love affair with the mountains and the sense of freedom and adventure out West. I want to communicate an ethos that is both rugged and polished at the same time. Professional yet playful. Strategic yet action oriented. My favorite phrase is "both and...." and my spiritual home is Santa Fe, New Mexico. I hope this gives you enough inspirational jumping off points for a logo design
Updates
I love this year's Pantone Color of the year-- Marsala. Please use that in the logo design. I've uploaded a photo of a color palette I adore. Please see the photo of pairings with Marsala. Thanks! Added Tuesday, September 22, 2015
Target Market(s)
US Government Clients; Fortune 500 companies; Philanthropies;
Industry/Entity Type
Management Consulting
Logo Text
Frontier Design Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Helvetica Neu Light
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Reference the divergent -convergent design thinking process. I uploaded two photos of this process diagram. These looks like mountains but also represent the process of a design based approach to problem solving. Please consider how this divergent-convergent process is reminiscent of mountains and see if you can blend the two into a logo.
Nice to have
- A visual communication of a cliff or a mountain to represent the edge or the frontier;
- Be playful but professional;
