• €350

• 263 designs

• 55 designers

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Logo Design Brief

We have a trail running blog called "Swiss Ultra Trail" covering the Swiss trail running scene. The blog will be redesigned including the new logo. Please see www.ultra-trail.ch for more details (old design still). We need two logos for the blog and facebook.

Logo1: Textlogo with Mountain Icon
Logo1 should be a consisting of the 3 words "Swiss", "Ultra" and "Trail" in order to bring viewers to our blog. Additionally, we would like to see a mountain in the logo as well.

Logo1 should work in a "square format", with the Swiss Ultra Trail written in 3 lines and in a "stretched format" with the mountain as well as Swiss Ultra Trail written in one line.

Logo1 should be in 2 or 3 colors only, in order to make it work inverted or in black/white as well. A preferred color could be Switzerland's flag red (CMYK 0/100/95/5; Pantone 1797 C / 1797 U; RGB 225/26/39, HEX #E11A27)

The mountain used in the logo could be the "Matterhorn". But other, maybe more graphical interpretations are welcomed too.

Please see attachments for reference

Logo2: Letter Logo
We need a corresponding Logo consisting of the letter "S", "U" and "T" plus a Swiss cross "+" to form a letter logo.
Please use the aspect ratio from the cross in Switzerland's flag as reference.

Please see attachments for reference

Target Market(s)

Trail runners and outdoor enthusiasts

Logo Text

Swiss Ultra Trail

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Text "Swiss Ultra Trail" and a mountain.
• Logo must work in square (words in 3 lines) and stretched (all in 1 line)
• Logo must not use too many colors

Nice to have

• Logo should work inverted and in black/white

Should not have

• Too many colors

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Files

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