• US$160

• 153 designs

• 53 designers

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Logo Design Brief

We need a logo that is simple enough that it can be embroidered in the top corner of a polo shirt and look sharp and memorable. It also needs to be legible while driving past a yard sign. We are a contracting company, so our yard signs are the size/placement of a realtor's sign.

Our services are completely different than other contractors, because our word is golden to us. Someone using price to differentiate is not going to choose us: we are expensive. Our niche is expensive remodels for people who care much more about the customer service they receive than the price tag on the job. Our quality, communication, processes, employees, and use of technology are all superior to others.

While we aren't a faith-based company (so you won't find this on our website), we are personally driven and motivated by this verse, which is our core verse: "Unless the LORD builds the house, the builders labor in vain. Unless the LORD watches over the city, the guards stand watch in vain." We don't want the logo to be an image of God building a house, but something that indicates a strong base or foundation would be great.

Words to describe us:
High end / expensive
Classy
Attention to detail
Niche
Customer Service
Clean Cut and Well Spoken Employees
Integrity
Confident
Humility
Trustworthy

Target Market(s)

Wealthy homeowners, willing to spend more money to get better service on a home build, renovation, remodel

Industry/Entity Type

Home Builder

Logo Text

We are open to an "S" logo or a "summey industries" logo, but our company name is Summey Industries

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Logo styles of interest

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Font styles to use

Other font styles liked:

• We use "Geo Sans Light" in our marketing books.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A simple enough logo that it looks great and recognizable when embroidered on a polo shirt (not too complicated).
• A sharp one-color logo. (one color plus white)

Nice to have

• Fancy (expensive, classy) but clean look. Lots of older people are the homeowners, but they need to trust that our design aesthetic is current and not dated.
• We have preferred the logos that have come in that look straight or strong to the ornate "S" logos that are excessively loopy (because straight lines are imperative to proper building). We don't mind an S font, however.

Should not have

• anything too blatantly referencing houses or building bores us.
• many colors

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Files

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