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Packaging for Fog-Free Mirror & Astonishingly Superior Cremo Shave Cream Promotion
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This customer received 64 packaging designs from 13 designers. They chose this packaging design from fireworxs as the winning design.
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US$400
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64 designs
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13 designers
Packaging Design Brief
Design package graphics for attached fog-free shower mirror product. Winner will also be given several other projects to design including other product packaging, presentations and web design (graphics only): SO THIS HAS A GOOD FUTURE FOR YOU!
I have attached a detailed description of what we hope to get from you including first attempt at design in PDF form so you can have a good running start! Included all logos, copy, layout, sizes, etc. EASY!
The look/feel of this package, like our other products, should be similar to the precision and clean lines of "Switzerland"/"Swiss Army Knife Brand" or the German quality of "Braun" or "Krups."
For our copy and positioning, we like the playful "Altoids Mints" (curiously strong, astonishing, draw in your attention, quirky, etc.).
Updates
Added better PDF with new idea for you to think about :-) (foggy glass as background to show how great a FOG FREE mirror would be in the shower while you are shaving)
Added Wednesday, August 10, 2011
Hello and thanks for participating!
Added Thursday, August 11, 2011
I have added a photo of a previous promotional pack that we offered (along lines of what you are doing here) with a full size shave cream (the one on this package is a sample 1/2 once size) and a similar 6" mirror (unframed in past, ours for this package will have a white frame). Please look at that to help shape new ideas.
Added Monday, August 15, 2011
Target Market(s)
men and women shopping who will buy this in a major US drug store chain
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Space on front for the "fog free" Mirror (the star of the package).
Space on back for the suction cup and the tube of the shave cream.
The copy as written somewhere on the front and back as indicated on the attached mock-up.
As for spacing, follow what we have here roughly.
Final design will be adjusted to fit the machine that will put this together in the card. I have included a sample photo of the type of package this will be like (SEE REPAQ sample next few pages).
I have also included the first version of our mocked-up package as a place for you to start and cut/paste art/logos.
BUT PLEASE BE CREATIVE AND MAKE IT LOOK ATTRACTIVE with GRAPHICS, COLOR, WHATEVER YOU SUGGEST!
Thanks!
Mike :-)
