Australian Workwear Brand needs a logo overhaul!

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This customer received 113 logo designs from 59 designers. They chose this logo design from Esolbiz as the winning design.
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Logo Design Brief
We are based in Melbourne, Australia and need a new logo, mainly for our ecommerce website: www.lodworkwear.com.au
we want to make it simple, and emphasize on the LOD part of the logo.
we are happy to remove the Chameleon we have, so the brand can either just be LOD, or LOD Workwear.
it needs to be tough, bold and eye catching.
LOD Workwear caters for a mix of trade based business, along with corporate clothing we do as well, so the design needs to appeal to a range of industries. Current logo is attached.
Target Market(s)
TRADE AND WORKING INDUSTRY.
Logo Text
LOD or LOD Workwear
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong, bold. easily identifiable.
Nice to have
- simple, bold, clear
Should not have
- unicorns