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Wine label Design
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This customer received 36 label designs from 18 designers. They chose this label design from Rinat Graphics as the winning design.
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US$200
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36 designs
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18 designers
Label Design Brief
We are looking to develop an elegant contemporary Chilean design; for a new Wine Brand YAQUIL to be sold in Chinese Market.
We would like to see designs that are a fine balance between having a traditional design that can offer quality reassurance and being distinctive enough to stand out on crowded shelves. The final design should be easy-to-remember and communicate Quality, Tradition and have a conection with Chile.
Updates
Project Deadline Extended
Added Tuesday, June 04, 2013
Project Deadline Extended
Added Tuesday, June 04, 2013
Target Market(s)
Urban Chinese between 25 to 40 yo
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Paper label
Information on Front label : Grape (example Cabernet sauvignon) / Vintage (ex 2010) / Wine of Chile
Bottle shape is given (see attached)
Nice to have
- An element of uniqueness, easy to recall the brand
Red and Gold Color are appreciated by the Target
Should not have
- White background
Number 4 is considered death, should not be included on the design