Stainless Clean, Care and Shine
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This customer received 36 packaging designs from 9 designers. They chose this packaging design from Sofya Obozkurt as the winning design.
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Packaging Design Brief
Bottle label design for a range of cleaners for stainless steel, aluminium and copper-based materials.
Three products:
1. Stainless Clean: Cleaner to remove surface corrosion/oxidation
2. Stainless Care: Oil-based protectant to enhance finish and provide protection
3. Stainless Shine: Water-based protectant - safe for food areas
Target markets are industrial, household and automotive care.
Label size will vary according to bottle size, needs to be scaleable. Sizes are:
1000 ml bottle: 199.6 mm wide x 143.5 m high
500 ml bottle: 139 mm wide x 99.1 mm high
Labels to include existing company logo, images and text.
May also require brochure to accompany product range, double-sided tri-fold A4.
Target Market(s)
Target markets are industrial, household and automotive care
Industry/Entity Type
Retail
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Common look to all three labels, graphics/images and room for text - safety warnings, features and instructions.
- Must look modern, professional, instill confidence in the customer that they are choosing the right product.
Nice to have
- Different colour scheme for each product for easy differentiation.
- "Stainless" look about label (ie, silver colour) showing clean stainless steel, metallic look.