AnglPro Company Logo - Design a logo and draw an Angler Fish character for the new AnglPro brand.
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This customer received 241 logo designs from 27 designers. They chose this logo design from ShadowcasterStudio as the winning design.
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Logo Design Brief
AnglPro is a fishing lure and supplies store, like Dicks Sporting Goods, Cabelas, Bass Pro Shops, Eagle Claw, and Gander Mountain. Please take a look at their logos. We are developing new fishing technologies, but I also want to convey that we are rural outdoorsmen. My customers are fishermen between 20 and 60 years old, so the logo needs to be a bit modern, but also conservative. I would like to incorporate an Angler Fish in my logo, or as a stand alone character (like the bass in Bass Pro Shops), but it cannot be too scary or cartoon-like. I want to convey to the buyers that they are the hunter, like the Angler Fish is a hunter. Most of my products now are for night-fishing: the Angler Fish uses a glowing lure to attract prey, which is why I am using it in my logo. Also, the packaging for my most of my products is BLACK. Logo needs to stand out against a black background.
Target Market(s)
Men between the ages of 20 - 60.
Industry/Entity Type
It Company
Logo Text
AnglPro
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -"AnglPro" Text
- -An Angler Fish character
- -Must stand out from the other fishing logos (See Competitors_Fishing_Logos.jpg)
- -Conservative, rugged and strong font for "AnglPro"
Nice to have
- -I really like the Fish in "I really like this picture!!!!.jpg" If you can design something very similar to it, then that would be very nice!
- -I prefer the blue/black color combination like in "Fishing.jpg"
Should not have
- -This is a serious fishing company; no cartoons or caricatures. No smiling/happy fish.
- -Angler Fish are very ugly, so try NOT to make the fish ugly.
- -Must not be too weird or unusual; my competitors are million dollar brands so they must be doing something right with their logos.