• C$240

• 27 designs

• 6 designers

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Packaging Design Brief

We require a front and back label for our product line.

We already have the front drafted and attached, it's the Samsara Herbs file. Please review it before working on either label side.

FRONT LABEL:
We are simply seeing if anyone can add a more professional touch and improve upon it. The biggest issue with it right now is that the herbal product image is not very nice and needs better integration into the design (refer to VitaJing as a great example).

As well as you can see based on the rough hand sketch, I want more of a pointed golden bottom and side elements. Similar to a Golden temple roof, as in the example image I have attached.

Overall the quality needs to improve as well since we will be printing these labels for use on bags.

BACK LABEL:
We then also want a back label that continues the professional design and contains the specific details that we request. So the MAIN focus for this job is the BACK label with any improvements you can make to the front design. Although we are going with a less is more design style as you can see with the front label design there is still a fair bit of a content that needs to fit onto this back label.

The back label needs to be arranged with the following content sections in mind:

-Short Paragraph About Us
-Short Paragraph Product Description:
-Supplement Facts Box:
-Contains:

-Suggested Use
-Free From:
-Storing:

-Address + Website

-FDA Disclaimer at the very bottom.
-GMP + other certifications

Optional:

-BOX for Herb Photo (Unless this is integrated onto the front, up to you whichever you feel works best, however an herb photo shot must appear somewhere)
-SAMSARA HERBS LOGO at the top of back

We first need a draft that will have a nice clean arrangement of the information needed. The competitor examples will greatly help in this regard. Once a clean layout is presented I can provide specific details for each section, for now using the competitor labels as a layout guide and just using their written content is best. When all is finished I can have you swap in the correct written content.

These labels are going onto MATTE WHITE Bags, so the background color tone should match a matte white color. This is for BOTH front and back labels.

We have also attached a few labels of competitors we like. The VitaJing one in particular is quite nice and the main one we're working off of, but improving where possible.

We will need designs then made for each similar product, with minor modifications for each one. So this is a long term potential job and are seeking out the best possible designer who's up to the task!

Ideally we would like the first design to be finished within 5 days.

Target Market(s)

Natural Health Customers Online

Industry/Entity Type

Product

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Clean Modern Appealing Look
• - Must adhere to the current style with small mods to the front to improve upon the appearance.
• - Adapting many of the elements competitors labels have used and improve upon them.

Nice to have

• - Better incorporation of the herbal product shot.
• - Easy to follow layout on the back that is information dense
• - Front label is clean, modern and has a stronger impression than any of the competitor labels. Since the front label is the first thing our customers will see online we want it to have a strong presence about it.

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Files

Download all files - 9.2 MB